BRANDING
•
BRANDING •
A rebrand exploration of Freddie Mac’s Multifamily division branding.
Role
Duration
Tools
Graphic Design Intern
June - July 2024
Canva
The Problem
Inconsistent branding
Several internal assets, including awards and email banners, portrayed inconsistencies with how they fit under the overall Multifamily brand identity.
How Might we
create a fresh visual identity while maintaining multifamily brand cohesion?
The Creative Bus lead set me on an exploration to ideate a logo/wordmark for several Multifamily internal assets to create a house of brand.
The design process involved a comprehensive exploration of various aesthetic directions while also honoring the current established Multifamily brand identity. While staying true to Freddie Mac’s blue and green as well as its corporate typography, I explored a range and combinations of visual layouts.
Exploration
Logo / wordmark ideation
Most of these assets would also be shared through internal emails. Once the logos/wordmarks were finalized, email banners were designed to further enhance brand consistency and engagement.
Continue the discovery
Email Banners
Some of the final approved logos/wordmarks and email banner layouts.
