Art Direction
Branding
Leading the branding of Bitcamp’s 10th anniversary season for 100+ organizers and 1300+ participants.
Event Organization
Bitcamp is a hackathon hosted annually at the University of Maryland, bringing together over 1,400 students, making it the largest collegiate hackathon on the East Coast. It’s a weekend jam-packed with swag, workshops, networking, and amazing projects by student developers, designers, builders, and thinkers from around the country.
As the 2024 Design Director, I led a team of 8 designers and illustrators in developing the 10th year anniversary visual campaign: All About the Journey.
See the past site here 🡵
Duration
Role
June 2023 - May 2024
Design Director
Team
Tools
Mia Hsu, Soumika Pendem, Anning Cui, Vivian Howe, Zoie Luka, Devika Elakara, Caitlin Yan, Trisha Anand
Canva, Figma, Procreate, Slack, Google Suite
Concept
All About the Journey builds on a nostalgic, retro-inspired narrative that honors Bitcamp’s beginnings, celebrates its milestones, and captures its growth over the past 10 years.
The theme not only reflects on Bitcamp’s achievements but also looks to an exciting future, embodying its mission to innovate and expand its community.
Final Collateral
Social Media, Promotional Materials, Merchandise, Asset Design, Website Design
Reflections
Leading a team for such a large-scale event for the first time taught me the value of stepping back, listening, and fostering a supportive, creative environment. All About the Journey celebrated 10 years of growth and collaboration, honoring the work of past organizers and participants who built Bitcamp into what it is today. It was a chance to reflect on our history, celebrate the present, and look forward to an exciting future as the organization continues to grow.