Conducting a website refresh for a company of our choosing.
Responsive Design
UI/UX
This project asked us to select a company that interests us and would be appropriate for a website refresh informed by our target audience. The final deliverables were high-fidelity mock-ups (desktop and mobile) of 3 pages: Home, About, and one of our choosing.
Duration
Role
Tools
Team
Figma
Class Project
The Problem
While a beloved platform for book enthusiasts, Goodreads has several design and usability issues:
• Dated interface that lacks modernity and charm
• Cluttered layout
• Clunky and overwhelming navigation
What’s Goodreads?
Known as the “world’s largest site for readers and book recommendations,”
Connects people with personalized recommendations, book tracking, quotes, and social features to see what friends are reading and tracking.
Target Audience
Caters to millions of readers from diverse backgrounds, with millennials and Gen Z making up the majority, all passionate about the reading community.
https://www.goodreads.com/about/us
https://www.goodreads.com/author_blog_posts/14538341-who-is-the-average-goodreads-user-you-ll-be-surprised
Low-Fidelity
High-Fidelity
Solo Designer, Student
September - October 2023
Information Architecture
Information Architecture
Reflections
This project was a great opportunity to refine my skills in information hierarchy, UI/UX design, and creating visuals that addresses the problem. It challenged me to think critically about structuring content and designing an interface that is both engaging and functional.
With more time, I would have pushed the project further by developing a fully functioning website and mobile version to create a seamless, interactive experience.