poster design
•
poster design •
Identify a real or fictional event and design a poster to advertise the event.
Role
Duration
Tools
Lead Designer
September - October 2023
Procreate, Adobe InDesign, Adobe Photoshop
Getting started
sketches
This project was released towards the Halloween season so I chose to design a poster promoting a fictional Halloween party.
I developed 10 different sketches exploring Halloween-esque designs as well as drawing on my own interests in monsters. I brainstormed these ideas knowing that I wanted to layer my drawings with the images I would find.
How Might we
create an event poster that utilizies image and typography principles?
I then chose 2 sketches from my initial brainstorming to further develop. This was where I added ideas for what elements I wanted to mask, filters to use, fonts, colors, etc.
I wanted to push myself and create a more graphic-heavy, fun design, especially since I wanted to incorporate my own artwork into it, something that I hadn’t done before.
I decided to expand on the left design further.
Developing the ideas
Roughs
I did a 180 between my roughs and work in progress designs. After several attempts to create the right composition and mask my drawings and the train station images together, I realized that the design would be too complicated and I needed to start over because I wasn’t getting anywhere.
Although I was enthusiastic about my rough idea, I knew with my current proficiency in Adobe InDesign, I wouldn’t be able to deliver that particular design within the next week’s deadline.
Instead, I started over and created this monster that would be the highlight of the design while the remaining whitespace would be taken up by the relevant information for the event. I used Procreate to draw the monster head and Photoshop to sharpen and add subtle noise filters.
I stuck with common Halloween customs and used custom Adobe Fonts to achieve the affect of dripping blood for the event’s title.
pivoting ideas
design is a process
Addressing critiques
I then chose 2 sketches from my initial brainstorming to further develop. This was where I added ideas for what elements I wanted to mask, filters to use, fonts, colors, etc.
I wanted to push myself and create a more graphic-heavy, fun design, especially since I wanted to incorporate my own artwork into it, something that I hadn’t done before.
I decided to expand on the left design further.
